Advertising display board



/ Oct. 20', 11931. R. H. CHURCHILL v 1,827,7311

ADVERTI SING DI SPLAY BOARD Filed Jan. 11, 1928 Patented Oct. 20,. 1931 PATENT ori-'ica RALPH E. CHURCHILL, F CHICAGO, ILLINOIS i ADVERTISING DISPLAY BOARD Application mea January 11, 192s. semi No. 245,906.

This invention relates 'to advertising display devices and has for its object to provide an improved device adapted to incite the in- `terest of van observer and cause further inquiry res ectingthe particular vmerchandise advertised. Another object is to provide the device with apparatus for manipulation by the observer tending to increase his interest and curiosity respecting the merchandise.

10 it consists in certain features and elements of construction herein shown and described, as indicated by the claims.

ln the drawings:

, Figure 1 is a face view of an advertising display board embodying the present inventien Figure 2 is a vertical section taken as indicated at -line 2-2 on Figure 1, with the upper portion of the receptaclebroken away 29 to show the details of construction:

Figure -3 is a fragmentary detail perspective view of the rear of the device showing the supporting brace. i

In the drawings, the advertising displa board is shown as comprising a card er pane 1, of sheet material, hinged along its lower edge to a rearwardly extending base or foot piece, 2, preferably a continuation of the card, 1. The card may be of any desirable outline its face being provided with suitable colorin and descriptive matter relating to the article to be merchandised. A detachably connectible bracing member, 3, lis upwardly inclinedl to maintain the card in spaced relation to the base, 2, in substantially upright display position. The lower end of said brace is provided with a slot, 4,thro'ugh which is removably' inserted an upwardly extending tongue, 5, struck out of the base, 2, at

40 the rear edge. The upper end of said brace is reduced in width to provide a lug or tongue, 6,*bent along a line indicated at, 7, andextending substantially horizontally through a slot, 9, in vthe card, 1. The shouldersnll),

formed by the reduced tongue abut against the back side of card, 1, and determine the u standing position of said card, which is slightly inclined.

The lug, 6, provides support and positioning for the upper end of a transparent receptacle, 12, herein shown as a cylindrical testtube, extending substantially upright with its lower end fitting through an aperture, 13, adjacent the lower edge of card, 1, andrestiiig upon the base, 2, as shown in Figure 2. The upper end of the test tube isprovided with a plug, 14, in which is mounted a tubular member, 1,5, extending downwardly in the test tube and terminating with anopen end (not shown) adjacent the lower end of said tube; the upper end of tube, 15, being provided with a compressible bulb, 16. The test tube, 12, is lilled with a liquid indicated at, .17, preferably colored to attract attention, or the liquid may contain particles of a solid 05 substance in suspension, giving it a novel color effect. Thus by squeezing the bulb, the liquid in the test tube will be violently agitated with a swirling motion and *will appear as an interesting spectacle to an ordinary observer. Of course when the bulb expands, it sucks itself and the tube, 15, full of the liquid, as shown in Figure 2, and when it is contracted or compressed it expels forcibly, this contained liquid resulting in the agitation of the liquid remaining in the test'tube 12. It is preferably, though not essential, that tube, 15, be also transparent so that the colored liquid therein will be visible through both tubes: 12 and 15. To permit the expulsion 80 and intake of atmosphere in the tube, 12, above the liquid, due toits rise and fall resulting from the operation of the bulb, I provide a groove, 18, along the periphery of the plug, 14, venting the tube, 12, to the atmosphere. 35

The present invention is intended to prolmote and instill in an observer of the display suicient interest to cause inquiry as to the relation of the apparatus on the board to the merchandise advertised, which may be partially answered by printed matter on the card. The manipulation of the bulb may also be suggested by a printed instruction, requesting the observer to perform a certain act,-' for example, as herein shown, Squeeze bulb. It is apparent that after an observer carries out the suggestion, an interest is created which will result in further inquiry of the product merchandised.

I claim:

1. In an advertising display device, a panel, a transparent receptacle carried on the panel and having liquid therein, and a 5 compressible bulb connected with the recep-v tacle and conveniently disposed for compression by an observer to forcibly expel fluid into the liquid, thus causing violent( agitation 4 thereof for the purpose of increasing the observers interest.

2. In an advertising display device, a support, a panel, a transparent rece tacle carried on the panel ard having liquid t erein, a compressible bulb, and a tube having one end connected to the bulb and-the other end immersed in the liquid, whereby 'the compressing of the bulb by an observer forcibly expels Huid into the liquid, causing violent agitation thereof for the purpose of increasing the observers' interest.

3. An advertising display device comprising a panel of sheet material, a foot piece extending rearwardly from the panel and a brace extending upwardly from thefoot piece towards the rear side or" the panel; a bottle or tube-like container disposed for display in front of the panel with its lower end extending through an aperture therein forconcealment behind said panel, and a lug on the upper end of the brace extending through the panel to engage the upper-portion of said container.

4. In an advertising display device a support, a transparent receptacle carried on the support and containing a liquid having finely divided bright solid particles in suspension, and means for agitating the liquid connected with the receptacle and including an actuating member prominently exposed on the support in position to be manipulated by an observer for agitating the liquid in the receptacle and thus increasing the observers interest therein.

'y RALPH H. CHURCHILL. 

